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5 Best Soft Coolers 2025 in US

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An all-around product reviewer with a diverse skill set with experience across categories like tech and home goods.
Updated

Main Features

  • Leakproof HydroLok zipper
  • ColdCell insulation for long-lasting ice retention
  • DryHide shell resists punctures and UV rays
  • Wide-mouth opening for easy access
  • HitchPoint Grid for attaching accessories

Product Overview

The YETI Hopper Flip 18 stands out for its rugged construction and superior insulation. Built with a high-density fabric that resists punctures, UV rays, and mildew, this cooler is ready for any adventure.

The HydroLok zipper is completely leakproof, preventing spills and keeping cold air inside. The wide-mouth opening allows for easy loading and access to your food and drinks.Inside, the ColdCell insulation provides impressive ice retention, keeping your items chilled for days.

The Hopper Flip 18 is also equipped with a sturdy shoulder strap and reinforced handles, making it comfortable to carry even when fully loaded. With a capacity to hold up to 16 cans plus ice, it's perfect for day trips, picnics, or fishing excursions.

YETI's attention to detail is evident in the HitchPoint Grid, which allows you to attach accessories like bottle openers or carabiners. This cooler is not only functional but also stylish, available in several colors to suit your taste.

PROS
  • Exceptional ice retention
  • Extremely durable construction
  • Leakproof and easy to clean
  • Comfortable to carry
CONS
  • Higher price point
  • Heavier than some competitors

Product Specifications

  • Capacity 18 quarts (16 cans plus ice)
  • Weight 5.1 lbs
  • Dimensions 12.6 x 10 x 11.5 inches
  • Material High-density fabric with closed-cell foam insulation

Main Features

  • Holds up to 30 cans
  • Leakproof and insulated lining
  • Multiple storage pockets
  • Padded shoulder straps
  • Water-resistant exterior

Product Overview

The TOURIT Cooler Backpack is designed for those who want hands-free convenience without sacrificing cooling performance. Its insulated main compartment can hold up to 30 cans, making it suitable for group outings or family picnics.

The backpack features multiple pockets, including two side mesh pockets for bottles and a front zippered pocket for utensils or napkins.The leakproof liner ensures that melted ice or condensation won't seep out, keeping your belongings dry.

The high-density insulation material keeps drinks and food cold for up to 16 hours. Adjustable, padded shoulder straps and a breathable back panel provide comfort during extended wear.This cooler backpack is also water-resistant, making it suitable for various outdoor environments.

Its sleek design and multiple color options make it a stylish choice for any adventure.

PROS
  • Lightweight and comfortable
  • Large capacity for its size
  • Affordable price
  • Easy to clean
CONS
  • Not as rugged as premium models
  • Limited ice retention compared to hard coolers

Product Specifications

  • Capacity 30 cans
  • Weight 1.1 lbs
  • Dimensions 17.7 x 13 x 7.5 inches
  • Material 600D Oxford fabric with PEVA liner

Main Features

  • Collapsible design for easy storage
  • Holds up to 50 cans
  • Leakproof interior liner
  • Reinforced base for stability
  • Integrated bottle openers

Product Overview

The CleverMade Collapsible Cooler Bag combines ample storage with convenient portability. Its structured design allows it to stand upright when in use, while the unique SnapHinge technology lets you collapse it flat for easy storage when not needed.

The cooler holds up to 50 cans, making it ideal for large gatherings or extended trips.The leakproof interior liner and reinforced base ensure that the cooler can handle heavy loads without leaking or sagging.

The insulated walls keep contents cold for hours, and the exterior is made from durable polyester that resists wear and tear. Side handles and a padded shoulder strap provide multiple carrying options.

This cooler also features a front zippered pocket for small items and built-in bottle openers for added convenience. Its collapsible nature makes it a great choice for those with limited storage space at home or in the car.

PROS
  • Large capacity
  • Folds flat for storage
  • Affordable and practical
  • Easy to carry
CONS
  • Not as insulated as premium models
  • Zipper can be stiff initially

Product Specifications

  • Capacity 50 cans
  • Weight 2 lbs
  • Dimensions 18.25 x 12.25 x 12 inches (open)
  • Material Polyester with PEVA liner

Main Features

  • Holds 30 cans plus ice
  • 100% leakproof zipper
  • Heavy-duty nylon shell
  • Closed-cell foam insulation
  • Sweat-proof exterior

Product Overview

The RTIC Soft Pack 30 is engineered for durability and performance. Its heavy-duty nylon shell is puncture and tear-resistant, while the closed-cell foam insulation keeps ice for up to 24 hours. The cooler is 100% leakproof, thanks to its waterproof zipper and welded seams.

This cooler can hold up to 30 cans plus ice, making it suitable for group outings. The exterior is sweat-proof, so you won't have to worry about condensation soaking your gear. The Soft Pack 30 also features a comfortable shoulder strap and side handles for easy transport.

RTIC's attention to detail includes a molded base for stability and an antimicrobial liner to prevent odors and mildew. Whether you're heading to the lake or the mountains, this cooler is built to handle whatever you throw at it.

PROS
  • Excellent ice retention
  • Very durable construction
  • Leakproof and sweat-proof
  • Easy to carry
CONS
  • Zipper can be stiff
  • Bulkier than some soft coolers

Product Specifications

  • Capacity 30 cans plus ice
  • Weight 5.5 lbs
  • Dimensions 13 x 11 x 15 inches
  • Material Nylon shell with closed-cell foam

Main Features

  • Holds up to 16 cans
  • Removable hard liner
  • Antimicrobial properties
  • Multiple storage pockets
  • Adjustable shoulder strap

Product Overview

The Coleman Soft Cooler Bag 16-Can is a great choice for those seeking a reliable cooler without breaking the bank. Its compact size makes it easy to carry, while the removable hard liner provides structure and makes cleaning a breeze.

The cooler features antimicrobial properties to resist odor, mold, and mildew.Multiple pockets, including a front zippered pocket and side mesh pockets, offer storage for utensils, napkins, or snacks.

The adjustable shoulder strap and padded handles ensure comfortable transport. The heat-welded seams prevent leaks, so you can carry ice without worry.Ideal for lunches, day trips, or small gatherings, this cooler offers solid performance at a budget-friendly price.

Its simple design and practical features make it a popular choice for everyday use.

PROS
  • Affordable price
  • Lightweight and compact
  • Easy to clean
  • Good for daily use
CONS
  • Limited ice retention
  • Not as rugged as higher-end models

Product Specifications

  • Capacity 16 cans
  • Weight 1.3 lbs
  • Dimensions 11.81 x 6.69 x 11.81 inches
  • Material Polyester with PEVA liner

When searching for the best soft coolers, it’s important to consider several key factors that will ensure you end up with a product that meets your needs, whether you’re planning a picnic, a beach day, or a weekend camping trip. Soft coolers have become increasingly popular due to their lightweight design, portability, and the convenience they offer compared to traditional hard-sided coolers. Here’s a comprehensive guide to help you navigate the options and make an informed decision.

Start by thinking about capacity. Soft coolers come in a wide range of sizes, from compact lunch bags to larger models capable of holding enough food and drinks for a group. Consider how many people you typically need to pack for and what you’ll be storing inside. If you often carry bottles, look for a cooler with a taller profile. For snacks and sandwiches, a wider, flatter design might be more suitable.

Insulation performance is another crucial aspect. The best soft coolers use high-quality foam insulation to keep contents cold for several hours, sometimes even up to a full day. Pay attention to the manufacturer’s claims about ice retention and look for independent reviews that confirm these claims. Some coolers feature additional layers or reflective liners to enhance their cooling ability. Remember, the effectiveness of a soft cooler can also depend on how often you open it and the outside temperature.

Durability should not be overlooked. Soft coolers are often subjected to rough handling, whether they’re tossed in the trunk, dragged across sand, or carried through the woods. Look for models made from tough, water-resistant materials like heavy-duty nylon or TPU. Reinforced stitching, robust zippers, and sturdy handles or straps all contribute to a longer lifespan. Some premium options even offer waterproof zippers and welded seams to prevent leaks.

Portability is one of the main advantages of soft coolers. Consider how you’ll be carrying your cooler—some come with padded shoulder straps, backpack-style straps, or comfortable handles. If you anticipate carrying your cooler over longer distances, ergonomic designs and extra padding can make a big difference. For those who travel by bike or need to keep their hands free, backpack coolers are particularly convenient.

Ease of cleaning is another factor worth considering. Spills and leaks are inevitable, so look for coolers with removable liners or wide openings that allow you to reach every corner. Some models are even machine washable, which can be a real time-saver after a messy outing.

Additional features can enhance your experience. Exterior pockets provide space for utensils, napkins, or bottle openers. Some coolers include built-in bottle openers, bungee cords for extra gear, or even antimicrobial linings to prevent odors and mold. While these extras aren’t strictly necessary, they can add to the overall convenience.

Brand reputation and warranty are also important. Established brands like YETI, RTIC, Hydro Flask, and Coleman have built their reputations on quality and customer service. A good warranty can provide peace of mind, especially if you plan to use your cooler frequently or in challenging environments.

Finally, consider your budget. While premium soft coolers can be expensive, there are plenty of affordable options that perform well for casual use. Decide which features are most important to you and be prepared to pay a bit more for enhanced insulation, durability, or comfort.

In summary, finding the best soft cooler involves balancing size, insulation, durability, portability, ease of cleaning, and extra features. By carefully evaluating your needs and comparing the options, you’ll be able to choose a cooler that keeps your food and drinks cold and makes your outings more enjoyable.